Branding, Art Direction, Photography: Mr. Smithee
During the branding work of Euro Oak, we had an almost ready-to-go logo and it seemed that the client and I tried everything taking the limitations we both faced. Everything was looking good but something wasn't quit right for me. A few hours after the meeting I knew what needed to be done. I started taking out any colors that has been previously chosen for the logo and cutting the outline of tree we created. The result was a logo that can express and transmit many different feelings and tones based on where you put it on.
Euro Oak Logo Over An Image: