Espresso Bar / Concept

Art Direction, Copywriting, Photography: Mr. Smithee

 

These ads were created as part of an advertising school admission test. I was asked to create a print campaign for 'Aroma Espresso Bar' which will result in increased sales of coffee, without showing any coffee cups in the ads. The results were this series of 6 posters that could potentially be expended with more names and to be used in a multi-media campaign. The ads were planned and executed under 4 days.